E-Commerce Beyond the Cart
Check out this new article by Website Magazine about “E-Commerce Beyond the Cart”. If you are looking at having a E-Commerce website created, this is something you should know.
Much is made of e-commerce shopping cart optimization, and for good reason. The better the cart, the more products a business can sell. But the cart is all but useless without consumers to fill it. That’s where acquisition (getting customers to the cart) and retention (keeping them coming back) comes into play.
There are as many ways to acquire and keep customers as there are products in a typical merchant’s catalog. Tried and true methods still work — such as search engine optimization, affiliate programs and performance-based advertising. But the true ecommerce professional always has an eye out for unique methods to drive new visits, too. Here, we present a few techniques that might make sense for your business to improve the quality and volume of acquisition campaigns now and into the future for greater sales. And they all start before a consumer ever visits the shopping cart.
Historically, one of the top acquisition strategies for e-commerce retailers has been paid search. That’s largely still the case. But the methods used to acquire those prospects via search are becoming more advanced and more profitable…